TOMMY HILFIGER WEBSITE
Role: Art Director + Senior Designer
A key part of Tommy Hilfiger's thriving business is the popular online store. I worked on optimizing the user experience by improving the design of several key areas of the site including the homepage, dedicated landing and product pages. I also created guidelines to aid in the general design and responsive quality of the site.
Home Page
TommyNow Landing Page
For the TommyNow runway shows, I created a dedicated landing page on Tommy.com. I designed this as an entire digital experience, made to resonate with today's consumers. My responsibility was to maintain consistency throughout all digital assets, while ensuring the consumer journey was engaging at every stage of the runway show campaign – from teaser phase through to launch.
Dedicated landing page