TOMMYxNADAL
Role: Digital Creative
Strip tennis anyone?
To create a digital buzz around the introduction of Tommy’s new global brand ambassador for Underwear, Fragrance and the Tailored collections, Rafael Nadal, one of the greatest tennis players of all time.
A pop-up tennis event with a twist was staged in the center of New York. The tennis tournament pitted Nadal against top models all dressed in custom Tommy Hilfiger looks. Each time a team scored a point their opponents stripped down, eventually unveiling the new Tommy Hilfiger men’s and women’s underwear collection.
I was given the opportunity to create an entire digital experience that would generate massive global audience engagement.
We strategically unveiled a digital teaser from the campaign on Tommy Hilfiger's social media channels to create anticipation for the event. All digital communicates pushed to the dedicated event landing page on Tommy site.
The campaign launch made
#TommyXNadal
a trending topic on social media with
+500M
online impressions.
