TOMMY HILFIGER DIGITAL SHOWROOM
Role: Art director
Tommy Hilfiger presented the Digital Showroom, an innovative set up that revolutionized the sales experience for retailers by eliminating the need for physical samples and order forms. The Digital Showroom consists of an interactive touchscreen table linked to a a wall-to-wall ultra-high-definition 4K screen, on which buyers can digitally view every single item in the collection to create their orders, as well as going deeper into the inspiration behind the collections.
I was in charge of creating Tommy Hilfiger Fall 2018 digital showroom digital wall, which showcased a full seasonal brand story - “AMERICAN ICONS”. Working closely with an external 3D animation agency, we turned the digital wall into a classic TV shelf with digital "windows" facing New York's Central Park. We designed it carefully so it merged seamlessly into the showroom's interior. The interface allows for in-depth discussions on styling, merchandising and deliveries that are tailored to each client.
Interactive Digital Wall
The digital wall welcomes retailers to discover this season’s collections from womenswear, menswear, Tommy Jeans, Mercedes-Benz’s collaboration and the capsule collection. On the TV screen, it plays a video showing iconic Tommy pieces on American icons from the past and present.
Digital wall Transition
After clicking on the touchscreen tablet, the Tommy mascot cleverly takes you into the world of Tommy Hilfiger Fall 2018.