SUITSUPPLY WEBSITE
Role: Art Director + Senior Designer
Suitsupply is a global menswear brand, funded in Amsterdam. A key part of the company's business is their thriving online store. It’s a fully responsive, fluid website which is translated in over 10 different languages.
During my time as the head of design for Suitsupply, leading a team of talented creatives, we focused on consistently improving the design and user experience of several key areas of the site. These included the homepage, product detail pages, etc. We also created guidelines for all the media usage.
Jort Collection
Celebrated for his menswear and fashion expertise, Jort Kelder is a famous Dutch journalist, presenter, and entrepreneur. And Suitsupply is a men’s fashion brand rooted in entrepreneurial spirits. The collaboration was a perfect match. Jort Kelder worked on a specially curated collection for the Suitsupply brand, which centered around elegance, refined fabrics and a dash of dapperness.
Inspired by the collaboration, my designs brought this same style and panache to a special responsive digital section on Suitsupply's main website.
Online Magazine
The days when online magazines were simply PDF versions of print magazines are long gone. We've entered an era of extreme virtualization and creativity. For Suitsupply's online magazine, I created a bold new design that maximized the available technology to allow visitors a full, immersive view inside the world of the brand.
